This phone needs no introduction. Just less than a year ago, Steve Jobs introduced a phone to the whole world that immediately becomes the icon of mobile technology. Less than 24 hours ago, Steve Jobs reintroduced this brilliant little machine - now with 3G connectivity. This news was very expected from Apple, which was one of the lackluster of the iPhone. That, along with GPS and a new white colour variant, iPhone 3G is set to make top sales once again. To my disappointment with many others agreed, this new iPhone did not come with a front-facing camera that makes a necessary tool for video calls, which happens to be a common feature on many other 3G mobile phones out there. Despite the criticism, the iPhone is the phone that revolutionized mobile technology and already becomes the unofficial industry benchmark of mobile phones these days. In fact, the iconic presence of iPhone is so huge, the mobile phone practically rebranded to this Apple innovation - the same way how iPod is the icon for MP3 players. Indeed, Apple did it again
Besides those addition, everything else are pretty much the same. However those features are not what grabs immediate attention from me. It’s their marketing strategy. It was speculated but I had not really expected it. In the advent of iPhone, touchscreens become an instant hit to mobile technology and some took an extra effort to include multi-touch technology to their product, a technology first popularized by the same iPhone. Samsung, LG and Blackberry are among the few that are following what iPhone are best known for (the touchscreen) and soon many other mobile phone manufacturers will or surely will do the same. The only setback for iPhone is the expensive price tag. And in the mark of brilliance of marketing strategy that I lauded Apple for just now is the new price of the new iPhone, which is only US$199. That equals to RM640 (minus the insanely huge tax and import duty) or SG$290. Better still, the new iPhone will soon available in 70 countries and hopefully Apple would add up to this number. Sadly, Malaysia is not included in the list but our neighbours do. Singapore and the Phillipines are confirmed to be shipped with iPhone 3G soon, though it won’t be available on the same day of its release date on 11th July. To the least, I can get the iPhone at the nearby Singapore at a cheaper price. Having said that, there might be iPhones “specially brought” to Malaysia directly from China that are available in the market but I don’t trust my money in that. Besides, no warranty.
After all those unnecessary important details, now I dare to say this: introducing the new iPhone 3G.
The announcement (and this debut TV ad) came together with the first day of World Wide Development Conference (WWDC). Besides the iPhone 3G, another big news announced on that day is the upcoming OS X that soon to replace the still-new OS X Leopard. Ironically, it is called OS X Snow Leopard. The name is reasonable, considering that it is just a small upgrade from the “world’s most advanced OS”. Regardless of anything, the prospect of this OS however, is huge. A hint to this is the supporting ability of the OS up to 16TB of RAM in the near future of computing.








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