To the city in search of doughnuts…

Note: This is a backlog. A very old one. Seriously long time ago. I’d promised to do it anyway.It was a month ago since my previous trip to KL. It was only a brief stop but it was a burst of experience in a matter of hours. I got my (budget) clearance from my dad to head on to KL – and he specifically pointed to Bukit Bintang (or Starhill, which sounds much glamourous). He read my mind, I did intend to go to Pavilion, the latest shopping experience in the heart of KL. Did I said shopping experience? Yes, it is and it beats the crap out of most shopping malls there in KL. After an hour ride on the bus from the LCCT terminal, I head on to Bukit Bintang immediately and was with an empty stomach. But heck, I won’t take a nimble until I am arrived to Bukit Bintang. Despite the variety of food there (frankly, not many of eateries were opened for lunch at Bukit Bintang), in the end, I had to settle for Dome. Little did I know, I would regret that decision.

Pavilion KLPavilion KL at Bukit BintangPavilion is only a stone throw away from the Bukit Bintang monorail station. Basically just walking straight along the infamous Bintang Walk, you will have the Pavilion in sight. For far, I was astonished by the sheer size of the complex. After I did a little research myself on the Pavilion project days later at home, I was surprised but delighted by the true scale of the project. If the plan goes by the drawing board, Pavilion will stretch all the way to KLCC. Now that’s HUGE! Talk about huge, more surprises was in store for me at Pavilion. Let me go through them one by one. The GUESS and Esprit stores are huge – three stories high. The size of each shoplot in Pavilion is not so big, so having three stories of GUESS and Esprit seems reasonable. Then the Marc by Marc Jacobs was the first welcoming store upon my arrival. It is unlikely for me to shop in such high fashion boutiques but I’m telling this just so as you guys would know about it. Then there’s Paul Frank. Other already existent fashion labels in KL such as Chopard, DKNY, Prada, Aigner and HUGO BOSS also opened/opening their stores in Pavilion.

Pavilion KLInside Pavilion

Pavilion KLThis poor fellow had to wait for his wife who was shopping. Obviously he’s bored.Enough with those houte-couture talking and getting down to business – food. But it was basically the case of getting down to the lowest floor of the complex. There are wide range of food available, though most of the delis and cafes are yet to be opened. There are a handful of signature restaurants up on the top level of the mall but those do not suit my wallet size. It was then a small crowd pulled my attention. To my surprise (yet again), it was the J.Co Donuts and Coffee. Not sure about their coffees though but their doughnuts (this how British spells out their donuts) are to die for. I’m not suggesting suicide to grab a bite, it is only a figure of speech. Not famous to on international grounds but J.Co Donuts was highly commended by Kenny Sia himself and gotten a full-star rating by food-that-are-sweet self-proclaimed-connoisseur Nicole. I lined up with the crowd and got myself half-dozen of doughnuts. With a generous heart, I bought those take-away doughnuts with an intention to share them with my folks at home. I should have gotten some for myself and eat them there. Fast forward to home hours later (7 hours to be exact), I immediately got those doughtnuts into the oven for a reheat. Then moment of truth – the big bite. One word to describe the taste – HEAVEN! J.Co Donuts definitely one of those sweetest thing to come in KL. My next visit will be two dozens of doughnuts. Oh God! The obscenity!

Pavilion KLJ.Co Donuts and Coffee has landed.

Pavilion KLThe doughnuts are a crowd-puller.

Pavilion KLBehind the scene. Doughnuts in the making.

Pavilion KLThis J.Co Donuts made a commitment of transparency, so customers can see what’s cooking.

Pavilion KLSharing the J.Co way… and so I did.

Pavilion KLHeaven-sent doughnutsI should quit myself for being a self-justified advocate of healthy eating. I can’t possibly take on my own advice of eating moderately. Maybe being a dietitian is not a good idea. But it’s too late to call a quit.

2 Responses to “To the city in search of doughnuts…”

  1. 16 November 2007 at 3:01 pm

    Dear Brian,

    Thanks for visiting J.CO Donuts & Coffee in Pavilion. We’re glad that you’re happy with the products. Not forget to mention, please do try our beverages, sure you’ll love our Mochabella or perhaps Ice Chocolate.

    For your information, our next outlet will be opened soon (tentatively 7 December 07) in Sunway Pyramid New Wing. Hope you could come and join the fun as much as we did receiving a good positive feedback from such great customer like you.

    Till then, Thanks for sharing the JCO way.

    Regards and Have a Glazzy Day!

    Intan Suraya
    J.CO Donuts & Coffee

  2. 27 November 2007 at 10:33 am

    Greetings From J.CO Donuts & Coffee!
    In celebrating our 2nd opening in Sunway
    Pyramid this 7 December, we’re pleased
    to inform all donut lovers out there
    that J.CO will be doing sampling from
    27th Nov until 4th Dec (12pm till 5pm)@
    of donuts will be given away during that
    hours, so come and join the fun with
    J.CO! See you there!!

    Intan Suraya
    J.CO PR (M)

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